Interview with – Simran Bhatia
founder of ‘The Marketpreneur’
- Tell us about your background
I am Simran Bhatia. I hail from New Delhi and hold a bachelor’s degree in applied psychology and research methodology from Delhi University.
- What were your achievements/experiences during your school and college?
Alongside the bachelor’s degree, I have expertly completed a lot of internships in various verticals – marketing, NGOs, content writing, and project management. I have also worked as a campus ambassador with a few organizations and I used to do BD for a few renowned marketing projects.
- How did you manage to get so many internships? Any tips for our students?
I was quite active on LinkedIn and earning revenue through internships at that time was not something I had in my mind. I was always on the lookout for good opportunities that would help me grow and improve my skills and getting paid internships were like motivation that pushed me to strive more.
So, make learning your primary goal and you will land internships easily.
- Tell us about your journey when you were completing your education
After graduation, I worked on a short-term project where my primary responsibility was to make business presentations. After the project, I made myself quite open to organizations that helped me grow on both a professional and personal level.
I was taught organizational behavior in my final year of college and it helped me find jobs like the one I did with American Express as a business analyst. It was a role that helped me with a plethora of opportunities to learn and grow with a renowned organization in the country.
It took me a little while to land this role as I lacked experience. But LinkedIn, my graduation, and internships helped.
- What were the key challenges you faced during your job search and how you overcame it?
Coming out of college where you have no work experience and no one to teach you how to say, or what to say in an interview was quite a challenge for me. And this is where things that I learned as an intern helped me.
My internships made my CV strong and I was always right in saying the right things while getting interviewed. Again this is where I realized, if you are a learner, nothing can stop you.
- Can you tell us about your experience at American Express?
My role at American Express was as a business analyst. I even got promoted as a senior analyst after just a few months due to my great performance according to the organization. I was also chosen as a trainer, where I got the chance to explore my leadership qualities.
It was a client-specific role in one of the business travel departments of American Express. And my responsibilities included ensuring email inquiries were responded to promptly. I was also responsible for liaising directly with clients to identify and monitor accounts that are in credit with American Express, to provide good quality customer service through research and communication skills.
The key skills required for the role were –
- Analytical and problem-solving skills
- Excellent communication skills – both verbal and written
- Ability to identify and act on/escalate issues which may impact the Client
- Excellent time management skills and ability to manage own priorities
- Strong interpersonal and networking skills
- Ability to maintain composure under pressure in a demanding environment
- Commitment to the highest level of customer service
- Flexibility to perform various production tasks to build subject matter expertise, as required by the business.
- How did you transition from a working professional into an entrepreneur? Tell us about your entrepreneurial journey.
Working in the corporate world for almost 2 years with such an organization and then moving to another vertical is certainly not an easy thing to do. My role at American Express helped me to learn about clients and their behavior and it also made me realize my strengths, how to identify opportunities, and apply what I learned in my everyday life.
So, focus on learning and giving the best of yourself regardless of the role that you are in is something that I preach and practice.
There are times when the clients are unhappy with the services that you provide, and that is where you have an opportunity to become better. After experiencing such scenarios, I knew I had the skill to run a venture, though it was hard at that time.
So, I leveraged my experience to reach new clients at the beginning of my venture, and here I am now with Marketpreneur – a one-stop platform for marketing strategies and services for women entrepreneurs and local businesses.
The interpersonal and interpersonal skills are what help, be it any job or self-owned business.
- Did you raise any funding? Tell us how you managed to start this initiative and your plans to grow it.
I had saved a considerable amount of money while working my previous roles and that amount was enough for me to start my venture. I have always been enthusiastic about earning more, saving more, and controlling my expenses.
Even when you are fully confident about running your venture, you have to be extremely careful before spending every penny. So for quite some time, in the beginning, I used to handle all my clients by myself to save enough capital before expanding.
- How did you build your team? Do you have full-time employees?
I have full-time employees, freelancers, interns, and content writers who have expertise in business development, marketing strategies and are enthusiastic about work. They are also more of learners, and I am sure they will make great future entrepreneurs. I used LinkedIn and my connections from previous works to build my team.
- What are the key challenges you face as an entrepreneur and how do you overcome these? Did you got affected due to the pandemic?
As a marketing professional, my role is all about engaging with clients, for clients. It is anything but hard. But, it is even harder to convert clients.
The current pandemic has definitely affected businesses both small and big. But for me I would say, it was a blessing in disguise. Because my venture aims to provide the right strategies to help grow business and to bridge the gap between marketing and sales at affordable price points. We have not only cut down our costs but also our expenses to keep it sustainable at Marketpreneur.
- Do you think internships and live projects are important for a student, if yes, why?
Yes, certainly! But it also depends on your interests.
- What inspires you in life and keeps you going?
People inspire me a lot. They teach me new ways to use social media because finding and using the right social media is a blessing in the digital marketing arena. You can learn and do your best if you know how to use the right platforms.
I also value a personal productivity chart. I have one and there is no better way to stay inspired than without a self-assessment.
As for what keeps me going, I would say it is the work I do. My work life is full of new challenges and to overcome them I have to always tap into my past experiences and take a look at the present scenarios which is fun.
- What is your idea of success or your mantra in life?
For me, self- discipline, and persistence are the two words that define success. But the definition of success keeps on changing and it should change, because that’s how you grow.
The journey of an entrepreneur is all about how clear you are with your goals and how decisive you are every day at work. Your professional life requires discipline and clarity. Only then will you be able to grow and find your own definition of success.
- Other than work, what are your other areas of interest?
In my free time, (entrepreneurs don’t have much :P), I like to travel, read, and talk about good things in life. I am a passionate influencer and I mostly write about my life experiences, healthy food, and social issues that surround us. I prefer keeping to myself and continuously learning new ways of marketing that helps my venture grow.
My future plans, in regards to Marketpreneur, are to invest time and energy in my venture and plan my expenses as an entrepreneur. I also intend to support women entrepreneurs to become financially stable and make the world a better place for them. I want to do as much as I can for them through my venture.
- What are the two most important tips you would advise our readers (students and professionals/entrepreneurs) from your experience to become successful?
- If you ever feel like giving up, don’t ever let that temporary thought affect your determination. The success stories of inspiring people you listen to can be overwhelming but trust me everyone has their own hardships. So, what matters is how you deal with your concerns. Have faith in yourself and never once doubt your goals.
- Never let anyone decide what’s good for you. Always be confident about your decisions and work hard. Remember, persistence always helps. You don’t fail, you learn.
- Your favorite quote and book?
I recently read Ikigai and it truly was so inspiring. Ikigai refers to having a direction or purpose in life, which is what makes one’s life worthwhile. The book talks about doing what you do best and practicing personal development alongside a few other good things like the right food, the right lifestyle, etc.
- Any final thoughts or messages for the youth of our country?
Whether you are an influencer or not, whether you are on social media or not, you are capable and have the ability to learn and succeed. Failures happen and they are valuable lessons that will lead you to success. Fail, learn, and shortly, you will be an inspiration to many.
Believe in yourself, read a lot of books, and talk to people about their experiences.